Why Recruiters Need to Start Acting More Like Marketers

Why Recruiters Need to Start Acting More Like Marketers Winning over the top talent is becoming tougher and tougher for employers, as they face  fierce competition from rivals offering fancy benefits and packages; not to mention that workers are becoming more choosey about the kind of culture they want to work in and the reputation of the company. So its time to think more like a marketer in order to attract the best candidates to your organisation. In order to stand out from competitors and engage your target market, youre going to have to treat candidates more like consumers who you are selling your product (a job at your company) to. By introducing recruitment marketing into your strategy, it will help you to better engage candidates both active and passive and nurture them until they are ready to apply for a job at your organization. A good starting point is by building an  effective employer brand, as candidates want to know what its like to work at the business and how they could fit in.  You can further your recruitment marketing by advertising current vacancies on social media and sharing interesting content that will catch the attention of your target market. So will 2016 be the year of recruitment marketing? icims  think so and have put together this infographic outlining how recruiters will be using recruitment marketing to attract talent this year. Should companies have a specific recruitment marketer? 48% of HR professionals have or plan on hiring someone in 2016 to be responsible for recruitment marketing. 65% of HR professionals think that hiring a recruitment marketing professional would make their companys recruitment efforts more successful. Do recruitment professionals think that recruitment marketing is essential? 86% of recruiters agree that recruiting is becoming more like marketing. 86% of recruitment professionals think that recruitment marketing is an effective strategy to attract, engage and nurture candidates. How much time do companies spend filling a position? 33% of companies spend 15-30 days to fill a position. 30% spend 31-60 days. To cut time, companies can use recruitment marketing to build talent pools and nurture passive talent. What do job seekers think about talent pools? 71% of job seekers agree that utilising talent pools is an effective strategy for companies to identify, attract, engage and nurture top talent. 75% of job seekers think that employers  should  develop  more talent pools  to keep job seekers up to date on company information, including job vacancies and other news. [Image Credit: Shutterstock]

Professional Resume Writing Service - Get in Touch With a Professional Resume Writing Service

Professional Resume Writing Service - Get in Touch With a Professional Resume Writing ServiceIf you are an employer or a prospective employee, you need to get in touch with a professional resume writing service in New York. This is something that a person needs to consider because this could be one of the best investments that a person can make. The reason why this is true is because there are people out there who are able to write a resume that is very appealing, and at the same time it will be very easy for someone to read and understand.You will not find this kind of service in New York. This is because there are individuals that do not have the capability to write a resume that is very attractive. However, this does not mean that you cannot find a professional resume writing service in New York. You just need to know where to look.The first place that you should check is your own personal network. There are many people that are able to get referrals from individuals that they alr eady know. You will find that there are many people out there that have managed to find a professional resume writing service in New York through their friends and family.The next place that you should consider checking is an online resource. You should make sure that you use the internet in order to search for resume writing services. One thing that you should keep in mind when you are using the internet is that you should go with those services that are fully legitimate. The reason why you should go with these services is because they will be able to help you produce a very good resume for you to submit to employers.The last place that you should consider checking is newspapers. These types of publications are popular for this type of service because they are able to provide you with the latest information on what services are available in New York. In addition, you should also try to use the local business directory because this is a great way to find out what kind of services ar e available in your city.Although there are many different places that you can go for finding a professional resume writing service in New York, you should make sure that you do not become a victim to any scam artists. As you can imagine, there are many individuals that are involved in scams that try to take advantage of others. So, you need to do everything that you can to make sure that you do not become a victim to these kinds of scams.Even though you do not have to spend a lot of money to get in touch with a professional resume writing service in New York, you should still consider the process. When you get the job that you want, it is important that you are able to write a very professional resume that shows the ability that you have as a person. This is why you should use the internet as well as the newspaper in order to make sure that you are able to apply for jobs that you are interested in.You should always consider the fact that you should get in touch with a professional resume writing service in New York because there are people out there that do not have the capability to do this task. This is the reason why you should consider utilizing the resources that are available to you. With all of the resources that you have, you should be able to find a professional resume writing service in New York.

Alternative careers spotlight series Charityworks

Alternative careers spotlight series Charityworks Over the next few weeks the Careers Blog will be publishing a series of articles from a Warwick Sociology graduate Graciella Martin Rijo, to raise awareness of opportunities in the public, voluntary and charitable sectors. If you are the type of person who finds the structure of a graduate scheme appealing and would like to work in the charity sector, this might just be the article for you. Recently I spoke to Gemma, a Warwick Sociology graduate and current Charityworks trainee. For her placement, Gemma works as a Network Data Coordinator at  Mind, a mental health charity dedicated to ensuring the support and respect of those experiencing mental health difficulties. Check out her story and see if the Charityworks graduate scheme appeals to you!   About Charityworks Charityworks is a UK-based graduate programme specialising in the non-profit sector.  As a graduate trainee, you would be placed in a partner charity or housing association in a full-time role. These range from front-line services, to research and strategy. Once or twice a month, you would come together with leaders and peers across the sector, discussing and debating key issues affecting your service-users and society overall. What might a Charityworks graduate look like? You will be the type of person who enjoys helping others. You are flexible, driven, and enthusiastic. You use your skills to have a positive impact on practice and have a real interest in the charity sector, keen to identify solutions for issues faced by organisations. Gemma describes her role as a  Network Data Coordinator at Mind My role involves collecting and analysing data from over 120 local Mind organisations across England and Wales to understand the types of services they provide and the demographics of their staff, volunteers and service-users. This adds real value to the organisation by providing a greater understanding of the Mind network, and fundamentally works towards building a stronger network for future years.  A typical day Since I am only a few months into the role, I am still receiving a lot of training. For example, I recently attended a course about data visualisation platforms which explored new ways of presenting and analysing data.  My main role is working with the team to write our annual report. To do this, we consult with other teams within the organisation about the data they need and how to collect this in compliance with policy.  I am also working on my impact research. Since it is connected to my job, I am able to take leadership on the project.   Alongside my day job As part of the scheme, grads conduct two pieces of ‘impact research’. This is an opportunity to spend time thinking about and working on topics that interest us. Based on a live issue, our research might help guide the charity’s strategic direction. Since my day job is processing annual returns containing demographic data, my research will seek to contextualise this information within the communities they serve. The aims are: a)  to understand whether demographic data reflects the community; b) to show the value of this data; c) to understand where we best support our service-users; and d) whether there is more we could be doing.   What   are the benefits of the programme? Mentor: a senior colleague from another charity who offers invaluable guidance on career journeys within the sector. Peer Coach:  this is someone else in your cohort on the Charityworks grad scheme. They are not on the same placement, but you support each other through the process. Mental Health: Charities can be great at helping you to manage your mental health and well-being in the workplace. They encourage a positive work-life balance and provide plenty of resources for you to do this. Network: Charityworks Graduate Trainees are placed in roles across the sector, which helps you to gain contacts from a variety of charities and people in different organisations.  How are you assessed? Throughout the process, you are monitored on specific criteria in a points-based system. This includes things like: self-assessment â€" how you think you are doing; placement supervisor grading â€" how your manager thinks you’re doing; and your impact research.   How is the grad scheme structured? After accepting an offer, you complete the ‘placement-matching survey’; this questionnaire asks for your preferences of causes, roles, and location. You can state which is most important to you for them to consider when matching you to a placement. This is great because although this is one grad scheme, you can make it your own â€" your skills and preferences are accounted for when matching you up to a role. You are then matched to a role and told about where you will be placed. You are also assigned a peer coach and mentor to build a support network throughout the process. You then write a personal development plan to track your progress throughout the year. What advice would you give to anyone thinking of applying to the scheme? It sounds clichéd, but you need to be yourself. At assessment centres, people often act how they think the assessors want them to act. In a grad scheme like Charityworks, by showing them who you are, they can find where you best fit. You should be honest and realistic, particularly with the placement-matching form; don’t say you’re willing to work anywhere if you’re not. Additionally, you should try and get some experience in volunteering or social impact. This will help you to develop key skills and identify causes you are interested in.

Personal Branding Magazine Issue 14 Dress for Success - Personal Branding Blog - Stand Out In Your Career

Personal Branding Magazine Issue 14 Dress for Success - Personal Branding Blog - Stand Out In Your Career Personal Branding Magazine â€" Volume 4, Issue 2 Dress for Success Summary Volume 4, Issue 2 is focused on dressing for success both in person and online. What you wear in your online pictures provides a first impression to the majority of the world. What you wear in interviews is just as important as your attire on the first day of work. When it comes to looking professional, stylish and showing personality, this issue will navigate you in the right direction. With interviews from three editor-in-chiefs from Hearst Magazine, you will know what to wear, and be confident in who you are. Free sample issue available today Enjoy nine articles in the free sample issue, which can be found on PersonalBrandingSample.com. You’ll read partial interviews with Kate White, Ann Shoket, Joanna Coles, Nancy Lupin, Silvia Tcherassi, Hitha Prabhakar, Patricia Handscheigel, and Meghan Cleary. You’ll also enjoy reading articles about creating a first impression, and upgrading your wardrobe. Full issue available May 1st (paid subscribers only) The full issue will be out on November 1st, including complete interviews with major business celebrities and a combined 27 articles for your viewing pleasure. Be sure to subscribe before November 1st in order to receive this issue. More information can be found at PersonalBrandingMag.com. Features Exclusive interviews with: Kate White is the editor-in-chief of Cosmopolitan Magazine and author of the New York Times bestseller is called Hush. Ann Shoket editor-in-chief of Seventeen Magazine, which helps more than 13 million readers grow up to be confident, self-assured young women. Joanna Coles is the editor-in-chief of the U.S. edition of Marie Claire Magazine.   Nancy Lupin is the CEO of Do Something Inc. and was the creator of Dress for Success. Lublin is the author of Zilch: The Power of Zero in Business. Hitha Prabhakar is a retail industry expert and principal of The Style File Group, a retail consulting firm based in New York City. She is also an on-air contributor covering retail and consumer spending on CNBC. As the former style writer for Forbes and Forbes.com, Hitha covered the luxury industry as well as men’s fashion. She has written for Time Magazine, and People Magazine. Patricia Handscheigel and Meghan Cleary are the co-producers of The New Power Girls, which is based on a real-life group of women founders and entrepreneurs with an eye on doing big things in business. Silvia Tcherassi is Latin America’s leading fashion designer, and was chosen by Swarovski as one of the top 100 designers worldwide. Contributors Philanthropy experts, authors, and bloggers such as: Rachel Tuhro, PR Manager, Millennial Branding Rosetta Thurman, President, Thurman Consulting Juanita Ecker, President, Professional Image Management Judith Rasband, Executive Director, Conselle Institute of Image Management Melissa McGraw, CEO and Founder, Workchic.com Sarah Essary, blogger, ConsumingPR.com Christine Alvarez, blogger, Anyweargirl.com Crosby Noricks, Founder, PR Couture Maria Ross, Founder, Red Slice LLC Teresa Morisco, Founder, Wardrobe911.com Natalie Jabity, President, Elan Image Management Special thanks to the staff Miriam Salpeter and Jessica Lewis are the editors. Columnists: Jay Deragon, Debra Shigley, Tiffany Monhollon, Maria Elena Duron, Vikram Rajan, Georgina Taylor, Tim Magoon, Ivana Taylor, Silvana Avinami, Howard Sholkin and Celes Chua. Join our Facebook fan page Thanks to our sponsors

Marketing and Sales Resume

Marketing and Sales ResumeWriting an awesome marketing and sales resume is the best way to get your dream job. Your skills and accomplishments will stand out above the rest when applying for a job. You can also build yourself as a serious candidate to obtain a coveted job.First, start with what you already know about your skills and accomplishments. This may include the schools, positions held, or work experiences that are pertinent to your abilities and talents. Remember to be concise when listing accomplishments, even if you list an extensive history of experience.Second, look back at your professional experience and those years before that. After taking your time, write out the qualities that you think are the most important in a candidate. It might be your organizational skills, your business sense, your knowledge of technical terminology, or even your leadership ability. Then, compare these qualities to the qualifications that are needed for a specific position.Finally, your res ume needs to be polished and attractive. Never use fonts or font colors that are too dark or light. It's best to use a solid color that is easy to read. Ensure that the fonts and colors are readable and easy to remember. Use small caps instead of standard ones.Good grammar is crucial to keeping a resume from becoming stale. Just because someone used to work for your old company doesn't mean that they have to write a resume that is difficult to read and understand. Be sure to proofread every page before submitting it.You should always check that the document you submit has been properly formatted, which includes using the correct header and footer. Don't use letterhead or envelopes. If you are having problems with the formatting, go back and double check each of the documents. Finally, make sure that the cover letter you send with your resume is informative and professionally written.Resumes that are professionally prepared and written can leave a lasting impression. A great resume w ill be memorable and easily picked up by employers and other professionals. By following these steps, you can create an amazing marketing and sales resume that will help you land the job of your dreams.Get your dream job today! Follow these simple tips and make sure that your resume stands out above the rest. Give it a shot - your resume may just be the difference between getting the job and not getting it.

How to Make a Job Fair Work to Help Someone Improve Resume Writing

How to Make a Job Fair Work to Help Someone Improve Resume WritingHow do you make a job fair work to help someone improve their resume? Well, it is not as easy as it sounds. While you would probably be very lucky to get a couple of phone calls from the prospective employer, your competition will be much more than that. You need to give them a reason to want to contact you in the first place and by making a successful job fair your biggest obstacle will disappear.What if I told you that someone had made a system to allow someone to make a job fair in order to help someone improve their resume? You might ask how this can possibly help someone. And that is exactly what I was thinking when I came across the system. It doesn't matter if the system is good or bad. It is the effect that it has on you and your job search that matter.There are two ways in which the system works. The first way is for you to offer some sort of favor to the people that come to your job fair. And the second way i s for the system to allow you to make use of the system's database so that you can look at other candidates' resumes.The system does not require that you pay to use it. This is a good thing because you can use it even if you only have a few dollars to spare. There is no cost involved.Before I go any further, I should mention that I am the one that developed the system. The system's creator, whom I will call John, did not want to take credit for it because he said that he is not really a professional resume writer. John was hired by someone who was looking for a way to make the job fair that he gives workable. They hired him to design the system.So, how do you make a job fair work to help someone improve resume writing? This is where the system comes in. By using the system, you can look at other resumes and use its information to help you write your own resume and send it out to the companies that you would like to work for.The key to making a job fair work to help someone improve r esume writing is to do something for the person that shows up at your job fair. If you are able to give the person some kind of favor such as helping them find a good job, you are already halfway there.However, the real key to making a job fair work to help someone improve resume writing is to use the system's database to look at other candidates' resumes. That is the real key. If you can find other resumes that other people have used, you can use those resumes to show what kind of person you are and hopefully convince those companies to hire you.

Motivation Monday at #STC12 Creativity is Work!

Motivation Monday at #STC12 Creativity is Work! Creativity, innovation, new ideasGot em? They are not as elusive as we may think, at least according to Scott Berkun.   He delivered the keynote at the Society for Technical Communication 2012 Conference last night.   As a job seeker, you need to be a bit more creative in your job search, right? As an employee, you may want/need to develop more good ideas! Here are some things to think about. What Kills the Idea? Innovation and creativity are two skills said to be in demand in todays fast moving work environment. So how do you build up those skills? Berkun said that creativity is work.   It isnt just the epiphany, but the dedication to followup on the idea once its been conceived.   This is where most people give up (due to many reasons, most rooted in fear). FEARdid you hear that?   Job seekers and employees should deal with their fears! Youre Using the WRONG language Another point Berkun made was that those well-meaning leaders (or others) who try to spark the fire of creativity do the exact opposite when they use jargon or words that are too complex to really understand.   Here is Berkuns slide (as shared by @afox98) Now, to put this in terms for job seekers. You use jargon as you write and talk about yourself and you know whatit usually doesnt work. You are much better off dropping the jargon and using words that truly describe what you are a talking about. Have a PITCH According to Berkun, everyone needs to be able to pitch their ideas! Lack of courage prevents many from doing this.   But, he says there are some things you should think about as you pitch. Make it short! That means, succinctly tell what problem your idea solves! Pitch it often! Pitch it to as many people as possible Have someone catch it! Identify someone who will listen to your pitch and pull them aside to gain advocacy. Tell a story! Include a story with your pitch as an example of the problems it has solved in the past. Or the problems that have needed this solution in the past. Job seekers, do you see how this relates to your situation? I could go on and on about the motivating and inspiring points Scott Berkun made.   He got me thinking and most of the audience as well. In a few hours, Ben Woelk and I will be co-presenting Bullet Proofing Your Career Online at the 2012 STC Conference in Rosemont, IL (thats technically Chicago).   I have now added this to my reading list:   The Myths of Innovation. As you begin this week, what new ideas will you work on? How will you eliminate jargon?

Tough (Question) Tuesday What do you kick scream to do, but always ends up making you feel good - When I Grow Up

Tough (Question) Tuesday What do you kick scream to do, but always ends up making you feel good - When I Grow Up Feels Good to get Some Stuff Done by Mary Kate McDevitt Isnt it so silly that were our own worst enemy 9 times outta 10? We *know* that we feel so limber and relaxed post-yoga, and our body feels so un-bloated and un-bleched after we eat that meat-free meal, but yet we kick and scream to get ourselves to class, or even pop in our yoga DVD, and the chickens already been defrosted What do you kick scream to do, but always ends up making you feel good? For me, its definitely exercise- and eating-based (although Ive gotten so much better at it!). But its also connected to how long Im working in front of the computer for not taking a break when I really need it, even though I know 30 minutes with my uke will clear my head, refresh me, and therefore make me more productive (silly Michelle)! Ooh, also, leaving the apartment when theres work to do and my netbooks broken (a new ones on its way, but its been too long without a portable work machine!), thats another one. Its like Im a prisoner in my own home because I cant work outside, so I shouldnt go outside. Meanwhile, a 15 minute walk is usually just what the doctor ordered! Wondering how much our answers differ from each other, I asked my twitter followers to chime on in:  (Click on their answers to be taken to their twitter pages!) What do you kick scream to do, but always ends up making you feel good?  Is it the same as anything mentioned here, or does it consist of something(s) different? Cant wait to read about it in the comments!